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		Dirección de marketing / Philip Kotler, Kevin Lane Keller ; traducción: María Astrid Mues Zepeda, Mónica Martínez Gay ; adaptación y revisión técnica: María de la Luz Eloísa Ascanio Rivera. by Kotler, Philip Mues Zepeda, María Astrid [traductor] Martínez Gay , Mónica [traductor] Ascanio Rivera, María de la Luz Eloísa [editor] Edition: 14a ed. Material type: Text; Literary form: Not fiction Publication details: México Pearson Educación de México 2012 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 K6718 2012. Not available: Biblioteca Pedro Arrupe: Checked out (1). Place hold Save to lists Add to cart (remove)
		La esencia de la estrategia de marketing : la estrategia a partir del consumidor / Ricardo Homs. by Homs Quiroga, Ricardo Material type: Text; Literary form: Not fiction Publication details: México Cengage Learning ©2011 Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 .13 H65 2011, ... Place hold Save to lists Add to cart (remove)
		Marketing de servicios / Jean Withers, Carol Vipperman ; traducción, Roberto A. Haas García. by Withers, Jean [autor] Vipperman, Carol [autor] Hass García, Roberto Andrés [traductor] Edition: Primera edición Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México Compañía Editorial Continental 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 W5818 2005. Place hold Save to lists Add to cart (remove)
		Panorama de la mercadotecnia by Godínez Jiménez, Héctor Universidad Autónoma Metropolitana Unidad Iztapalapa Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : UAM, 1999 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 G6. Place hold Save to lists Add to cart (remove)
		Marketing by Lamb, Charles W Hair, Joseph F., coaut McDaniel, Carl, coaut Series: Soluciones empresariales Edition: 4a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : International Thomson, 1998 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L352 1998. Place hold Save to lists Add to cart (remove)
		Marketing by Lamb, Charles W Edition: 3a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Estados Unidos : South-Western, 1996 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L35. Place hold Save to lists Add to cart (remove)
		Marketing by Lamb, Charles W Hair, Joseph F., coaut Edition: 3a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Estados Unidos : South-Western, 1996 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L35. Place hold Save to lists Add to cart (remove)
		Proyectos de exportación y estrategias de marketing internacional textos y casos sobre agroindustria y servicios by Colaiacovo, Juan Luis Material type: Text; Format: print ; Literary form: Not fiction Publication details: Argentina : Macchi, 1993 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 1009 5 C653, ... Place hold Save to lists Add to cart (remove)
		Gerencia de mercadotecnia by Wilson, Mike Carter Bartlett, Ma.Teresa [tr.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : Ventura, 1992 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 W55. Place hold Save to lists Add to cart (remove)