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Designing effective Web surveys / Mick P. Couper.

By: Material type: TextTextPublication details: Cambridge ; New York Cambridge University Press 2008Description: xvii, 398 páginas ilustraciones a color 24 cmISBN:
  • 978-0-521-71794-6 (rústica)
  • 9780521889452 (encuadernado)
Subject(s): LOC classification:
  • HM 538 C68 2008
Online resources:
Contents:
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Hemeroteca Available 64139-1620
Préstamo Biblioteca Pedro Arrupe Acervo HM 538 C68 2008 (Browse shelf(Opens below)) 2003 Available 096538

Incluye referencias tbibliográficas (páginas 363-387) e índice.

The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.

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