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		Administración de servicios : estrategias para la creación de valor en el nuevo paradigma de los negocios / Christopher Lovelock, Javier Reynoso, Guillermo D\2019Andrea, Luis Huete, Jochen Wirtz ; traducción, Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Jaime Gómez Mont Araiza ; colaboración técnica, Karla Verónica Cabrera Martínez. by Lovelock, Christopher H [autor] Sánchez Carrión, Miguel Angel [traductor] Mascaró Sacristán, Pilar [traductor] Cabrera Martínez, Karla Verónica [editor] Gómez Mont Araiza, Jaime [traductor] Reynoso, Javier [autor] D'Andrea, Guillermo [autor] Huete, Luis [autor] Edition: 2a ed. Material type: Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: México Pearson Educación de México 2011 Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 .122 S4718 2011, ... Place hold Save to lists Add to cart (remove)
		Marketing de servicios : personal, tecnología y estrategia / Christopher Lovelock, Jochen Wirtz ; traducción, Leticia Esther Pineda Ayala. by Lovelock, Christopher H Wirtz, Jochen Pineda Ayala, Leticia Esther Edition: 6a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: México Pearson Educación Prentice Hall 2009 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .122 L6818 2009, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1). Place hold Save to lists Add to cart (remove)
		Services marketing : peple, technology, strategy / Christopher H. Lovelock by Lovelock, Christopher H Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, New Jersey Prentice Hall c2001 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 2001. Place hold Save to lists Add to cart (remove)
		Mercadotecnia de servicios by Lovelock, Christopher H Edition: 3a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : Prentice-Hall : Pearson Educación : Addison Wesley, 1997 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L684 1997. Place hold Save to lists Add to cart (remove)
		Services marketing by Lovelock, Christopher H Edition: 3a ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Estados Unidos : Prentice-Hall, 1996 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 1996. Place hold Save to lists Add to cart (remove)