Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.

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TextSeries: Pearson business analytics seriesPublisher: Hoboken : Pearson Education, Inc., 2021Edition: Fourth editionDescription: 491 páginas : ilustraciones ; 23 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Préstamo	Biblioteca Pedro Arrupe	Acervo	HF 5415 M3 2021 (Browse shelf(Opens below))	Available		160880

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