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The history of graphic design. Vol. 1, 1890-1959

Contributor(s): Material type: TextTextPublication details: Köln, Alemania : Taschen 2017Description: 480 páginas ilustraciones 38 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9783836563079
Subject(s): LOC classification:
  • NC 998 H57 2017
Summary: "This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organised chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters). With his sweeping knowledge of the field, Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined." -- Provided by publisher. A visual history = Eine visuelle Geschichte = Une histoire visuelle -- Pre-history of grahic design = Vorgeschichte des Grafikdesigns = Préhistoire du graphisme -- 1890-1899 -- 1900-1909 -- 1910-1919 -- 1920-1929 -- 1930-1939 -- 1940-1949 -- 1950-1959.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo NC 998 H57 2017 (Browse shelf(Opens below)) Available 157132

"This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organised chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters). With his sweeping knowledge of the field, Jens Müller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile, in his introductory essay, David Jury situates graphic design from its point of origin in early printing, engraving, and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline, offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined." -- Provided by publisher. A visual history = Eine visuelle Geschichte = Une histoire visuelle -- Pre-history of grahic design = Vorgeschichte des Grafikdesigns = Préhistoire du graphisme -- 1890-1899 -- 1900-1909 -- 1910-1919 -- 1920-1929 -- 1930-1939 -- 1940-1949 -- 1950-1959.

Incluye referencias bibliográficas (páginas 471-473) e índice.

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