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Scenarios : the art of strategic conversation / Kees van der Heijden.

By: Material type: TextTextPublication details: Chichester, West Sussex ; Hoboken, N.J. John Wiley & Sons ©2005Edition: Second editionDescription: xxiv, 356 páginas ilustraciones 24 cmISBN:
  • 978-0-4700-2368-6 (encuadernado)
Subject(s): LOC classification:
  • HD 30 .3 V35 2005
Contents:
The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HD 30 .3 V35 2005 (Browse shelf(Opens below)) Available 097009

Incluye referencias bibliográficas (p. [347]-350) e índice.

The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.

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