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The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. Pearson Education Prentice Hall ©2005Description: xxviii, 237 páginas ilustraciones 23 cmISBN:
  • 978-0-13-277620-2
  • 0-13-277620-0
Subject(s): LOC classification:
  • HF 5415 .153 V64 2005
Contents:
The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 .153 V64 2005 (Browse shelf(Opens below)) Available 097005

Incluye índice

The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity.

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