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Publicidad / William F. Arens, Michael F. Weigold, Christian Arens ; traductores, Claudia Cabrera y Jorge A. Velázquez Arellano.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México McGraw-Hill Interamericana ©2008Edition: Undécima ediciónDescription: xi, 714 páginas ilustraciones 28 cmContent type:
  • texto
Media type:
  • sin medio
Carrier type:
  • volumen
ISBN:
  • 9789701066683
  • 9701066685
Uniform titles:
  • Contemporary advertising. [Título original]. Español
Subject(s): LOC classification:
  • HF 5821 A7418 2008
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5821 A7418 2008 (Browse shelf(Opens below)) ej.2 Available 088816
Préstamo Biblioteca Pedro Arrupe Acervo HF 5821 A7418 2008 (Browse shelf(Opens below)) Available 089465

Incluye referencias bibliográficas (p. 644-673) e índice.

Publicado originalmente en inglés. McGraw-Hill, ©2008.

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