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Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción, Jorge Luis Blanco y Correa Magallanes ; revisión técnica: Yasmín López Taymani, Jean Domete Nicolesco.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México McGraw Hill Interamericana 2006Edition: 7a edDescription: xxiii, 578 páginas ilustraciones, fotos, gráficas, tablas 27 cmContent type:
  • texto
Media type:
  • sin medio
Carrier type:
  • volumen
ISBN:
  • 9701056329
  • 9789701056325
Other title:
  • Consumer behavior and marketing strategy
Subject(s): LOC classification:
  • HF 5415.3 P47 C618 2006
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415.3 P47 C618 2006 (Browse shelf(Opens below)) ej.2 Available 088179
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415.3 P47 C618 2006 (Browse shelf(Opens below)) ej.3 Available 088180
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415.3 P47 C618 2006 (Browse shelf(Opens below)) Available 088181

Incluye bibliografía (páginas 515-543), glosario e índices.

Publicado originalmente en inglés: Consumer behavior and marketing strategy.

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