Publicidad y promoción : perspectiva de la comunicación de marketing integral / George E. Belch y Michael A. Belch ; traducción, Jorge Luis Blanco y Correa Magallanes, Magda Elizabeth Treviño Rosales.
Material type:
TextLanguage: Spanish Original language: English Publication details: México McGraw-Hill Interamericana ©2005Edition: 6a edDescription: xxvi, 849, [70] páginas ilustraciones 27 cmContent type: - texto
- sin medio
- volumen
- 9701046803
- 9789701046807
- HF 5823 B4418 2005
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5823 B4418 2005 (Browse shelf(Opens below)) | ej.2 | Available | 087597 | ||
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5823 B4418 2005 (Browse shelf(Opens below)) | ej.3 | Available | 087598 | ||
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5823 B4418 2005 (Browse shelf(Opens below)) | Available | 087599 |
Incluye referencias bibliográficas (p. N-1 a N-28) e índice.
Publicado originalmente en inglés: Advertising and promotion : an integrated marketing communications perspective.
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