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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández ; revisión técnica: Ma. de los Ángeles Ramos Solano, Irma López Espinosa, Roberto Garza-Castillón Cantú.

By: Contributor(s): Material type: TextTextLanguage: Spanish Original language: English Publication details: México Cengage Learning ©2011Edition: 8a edDescription: xxv, 777 páginas il., color, tablas 27 cmContent type:
  • texto
Media type:
  • sin medio
Carrier type:
  • volumen
ISBN:
  • 978-607-4815-19-1
Subject(s): LOC classification:
  • HF 5415 L35 2011
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 L35 2011 (Browse shelf(Opens below)) Available 087051

Incluye referencias bibliográficas (p. 740-756) e índice.

Originalmente publicado en inglés: Marketing. -- 11a ed. -- South Western, ©2011.

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