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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, Eng. Wiley c2004 New YorkDescription: x, 236 p. gráficas, tablas 26 cmISBN:
  • 0470844248 (encuadernado, papel alcalino)
Other title:
  • Art and science of interpreting market research evidence
Subject(s): LOC classification:
  • HF 5415 .2 S558 2004
Online resources:
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 .2 S558 2004 (Browse shelf(Opens below)) Available 083310

ACCESO WEB SÓLO DESDE TU COMPUTADORA EXCEPTO LAS DE USO EXCLUSIVO PARA CATÁLOGO EN LÍNEA DE LA BIBLIOTECA.

Incluye referencias bibliográficas (p. [225]-228) e índice.

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