Marketing de servicios / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica: Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción: Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales.
Material type:
TextSeries: EducaciónPublication details: México McGraw-Hill c2009Edition: 5a edDescription: xxix, 709 p. il., gráficas, tablas 27 cmISBN: - 9789701072776
- 9701072774
- Services marketing : integrating customer focus across the firm. [Título original]. Español
- HD 9980 5 Z4518 2009
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HD 9980 .5 Z4518 2009 (Browse shelf(Opens below)) | ej.2 | Available | 082364 | ||
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HD 9980 .5 Z4518 2009 (Browse shelf(Opens below)) | ej.3 | Available | 086722 | ||
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HD 9980 .5 Z4518 2009 (Browse shelf(Opens below)) | Available | 086723 |
Incluye referencias bibliográficas e índice.
Originalmente publicado en inglés: McGraw-Hill/Irvin, c2009. 5th ed.
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