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Marketing research : an applied orientation / Naresh K. Malhotra. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ Pearson c2010
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 2 M29 2010.

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The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, Eng. New York Wiley c2004
Other title:
  • Art and science of interpreting market research evidence
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Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .2 S558 2004.

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