Las 22 [i.e. veintidos] leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; revisión técnica Horacio Marchand Flores

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Material type: Text

TextSeries: ManagementPublication details: México McGraw-Hill c2001Description: xi, 196 p. 21 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode
Préstamo	Biblioteca Pedro Arrupe	Acervo	HD 69 B7 R5418 (Browse shelf(Opens below))	Available		074091

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Traducción de: The 22 inmutable laws of branding how to build a product or service into world-class brand.

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