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Hospitality and travel marketing

By: Material type: TextTextPublication details: Albany, NY Delmar Thomson Learning c2002Edition: 3rd edDescription: xviii, 625 p. il. 26 cmISBN:
  • 0766816052
Subject(s): LOC classification:
  • TX 911 3 M3 M67 2002
Contents:
Marketing Defined -- Marketing Hospitality and Travel Services -- The Hospitality and Travel Marketing Systems -- Customer Behavior -- Analyzing Marketing Opportunities -- Marketing Research -- Marketing Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Positioning, and Marketing Objectives -- The Marketing Plan and the 8 P's -- Product Development and Partnership -- People: Services and Service Quality -- Packaging and Programming -- The Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity -- Pricing -- Marketing Management, Evaluation and Control.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo TX 911 3 M3 M67 2002 (Browse shelf(Opens below)) Available 071547

Incluye referencias bibliográficas e índice.

Marketing Defined -- Marketing Hospitality and Travel Services -- The Hospitality and Travel Marketing Systems -- Customer Behavior -- Analyzing Marketing Opportunities -- Marketing Research -- Marketing Strategy: Market Segmentation and Trends -- Marketing Strategy: Strategies, Positioning, and Marketing Objectives -- The Marketing Plan and the 8 P's -- Product Development and Partnership -- People: Services and Service Quality -- Packaging and Programming -- The Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity -- Pricing -- Marketing Management, Evaluation and Control.

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