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Marketing research / David A. Aaker, V. Kumar, George S. Day

By: Contributor(s): Material type: TextTextPublication details: New York John Wiley & Sons c2004Edition: 8th edDescription: xvii, 774 p. il. 26 cmISBN:
  • 047123057X
Subject(s): LOC classification:
  • HF 5415 2 A34 2004
Online resources:
Contents:
The nature and scope of marketing research -- Data collection -- Data analysis -- Special topics in data analysis -- Applications.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 2 A34 2004 (Browse shelf(Opens below)) Available 071509

Incluye referencias bibliográficas e índice.

The nature and scope of marketing research -- Data collection -- Data analysis -- Special topics in data analysis -- Applications.

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