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The political marketing revolution : transforming the government of the UK

By: Material type: TextTextPublication details: Manchester, UK Manchester University Press 2004Description: xii, 244 p. 23 cmISBN:
  • 0719063078
Subject(s): LOC classification:
  • HB 846 L44 2004
Contents:
Political marketing and the rise of the political consumer -- Marketing representation : parties and elections -- Marketing the monarchy -- Marketing the media : the case of the BBC -- Marketing charities -- Marketing health -- Marketing university education -- Marketing parliaments -- Marketing local government.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HB 846 L44 2004 (Browse shelf(Opens below)) Available 071243

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Political marketing and the rise of the political consumer -- Marketing representation : parties and elections -- Marketing the monarchy -- Marketing the media : the case of the BBC -- Marketing charities -- Marketing health -- Marketing university education -- Marketing parliaments -- Marketing local government.

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