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Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey Pearson Education Prentice Hall c2005Edition: 2nd edDescription: xx, 450 p. il., tbs. 25 cmISBN:
  • 0131411683
Subject(s): LOC classification:
  • HC 79 H53 M64.2005
Online resources:
Contents:
Introduction to high technology -- Strategy and corporate culture in high-tech firms -- Relationship marketing: partnerships and alliances -- Market orientation and r&d-marketing interaction in high-technology firms -- Marketing research in high-tech markets -- Understanding high-tech customers -- Product development and management issues in high-tech markets -- Distribution channels and supply chain management in high-tech markets -- Pricing considerations in high-tech markets -- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships -- E-business, e-commerce and the internet -- Realizing the promise of technology.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HC 79 H53 M64.2005 (Browse shelf(Opens below)) ej.1 Available 071065

Incluye referencias bibliográficas e índice.

Introduction to high technology -- Strategy and corporate culture in high-tech firms -- Relationship marketing: partnerships and alliances -- Market orientation and r&d-marketing interaction in high-technology firms -- Marketing research in high-tech markets -- Understanding high-tech customers -- Product development and management issues in high-tech markets -- Distribution channels and supply chain management in high-tech markets -- Pricing considerations in high-tech markets -- Advertising and promotion in high-tech markets: tools to build and maintain customer relationships -- E-business, e-commerce and the internet -- Realizing the promise of technology.

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