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		Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; trad. Karla Ivonne Sáinz de la Peña Alcocer by Ries, Al Trout, Jack Sáinz de la Peña Alcocer, Karla Ivonne Edition: 2a ed. Material type: Text; Literary form: Not fiction Publication details: México McGraw-Hill c2002 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5827.2 R54.2002. Place hold Save to lists Add to cart (remove)
		Las 22 [i.e. veintidos] leyes inmutables de la marca : cómo convertir un producto o un servicio en una marca mundial / Al Ries, Laura Ries ; revisión técnica Horacio Marchand Flores by Ries, Al Ries, Laura Marchand Flores, Horacio Series: Management Material type: Text; Literary form: Not fiction Publication details: México McGraw-Hill c2001 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 B7 R5418. Place hold Save to lists Add to cart (remove)
		Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia by Ries, Al Trout, Jack, coaut Edition: 2a ed.. rev. y aum Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : McGraw-Hill, 1992 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5827 2 R54 1992, ... Place hold Save to lists Add to cart (remove)
		Posicionamiento : el concepto que ha revolucionado la comunicacion publicitaria y la mercadotecnia by Ries, Al Material type: Text; Format: print ; Literary form: Not fiction Publication details: México : McGraw-Hill, 1988 Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5827 2 R54, ... Place hold Save to lists Add to cart (remove)