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Internacional advertising: communicating across cultures by
  • Mueller, Barbara
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Wadsworth, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 M8.

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Services marketing by
  • Lovelock, Christopher H
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Prentice-Hall, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 1996.

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Objetivo: rentabilidad Series: Guías de Gestión de la Pequeña Empresa
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Díaz de Santos, 1995
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 62 G8538 O24.

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Los Secretos del merchandising activo : o cómo ser el número 1 en el punto de venta by
  • Salén, Henrik
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Díaz de Santos, 1994
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S42 S35.

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El Servicio al cliente: guía para mejorar la atención y la asistencia by
  • Peel, Malcolm
Series: Biblioteca Empresarial : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Deusto, 1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 P4.

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Manual de técnicas de publicidad by
  • Harrison, Tony
Series: Biblioteca Empresarial : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Deusto, 1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 H3.

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El plan de márketing : procedimiento, formularios, estrategia y técnica William A. Cohen. by
  • Cohen, William A, 1937- [autor]
Series: Biblioteca Empresarial : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España Deusto 1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 C7.

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Política de precios by
  • Winkler, John
Series: Biblioteca Empresarial : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona Deusto 1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 W5.

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Técnicas de márketing by
  • Torres Romeu, José Ma
  • Córdoba Villar, José Luis de, coaut
Series: Biblioteca Empresarial : Marketing
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Deusto, 1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 T6.

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Principios y objetivos del márketing by
  • Córdoba Villar, José Luis de
  • Torres Romeu, José Ma. coaut
Series: Biblioteca Empresarial : Marketing
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España Deusto 1992
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 C8.

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