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		The long tail : why the future of business is selling less of more. by Anderson, Chris, 1961- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Hyperion c2006 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 127 A53. Place hold Add to cart (remove)
		A designer's research manual : succeed in design by knowing your clients and what they really need / Jenn & Kenneth Visocky O'Grady. by Visocky O'Grady, Jennifer [autor] Visocky O'Grady, Kenneth [autor] Series: Design field guides Material type: Text; Literary form: Not fiction Publisher: Gloucester, Mass : Rockport Publishers, 2006 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NC 1001 .6 V57 2006. Place hold Add to cart (remove)
		La estrategia según Trout : capturar mentes para conquistar mercados / Jack Trout ; Raúl Peralba coautor de la versión española. by Trout, Jack Peralba, Raúl [autor] Material type: Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: Madrid McGraw-Hill 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 T7618 2005. Place hold Add to cart (remove)
		Canales de marketing y distribución comercial : un enfoque de administración de relaciones / Lou E. Pelton, David Strutton, James R. Lumpkin ; traducción: María del Carmen Hano Roa, Joaquín Ramos Santalla, José Julián Díaz Díaz. by Pelton, Lou E Strutton, David [autor] Lumpkin, James R [autor] Hano Roa, María del Carmen [traductor] Ramos Santalla, Joaquín [traductor] Díaz Díaz, José Julián [traductor] Edition: 2a ed. Material type: Text; Format: print ; Literary form: Not fiction Language: Spanish Original language: English Publication details: México McGraw-Hill ©2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .129 P4518 2005, ... Place hold Add to cart (remove)
		Hablando con el mercado, tomo 1 : 40 [i.e. cuarenta] preguntas y respuestas / José María Ferré Trenzano, Ana de Beascoa Soler by Ferré Trenzano, José María Beascoa Soler, Ana de [coord.] Material type: Text; Literary form: Not fiction Publication details: España Gestión 2000 c2004 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 F41. Place hold Add to cart (remove)
		The fundamentals of business to business sales and marketing by Coe, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill c2004 Online access: Contributor biographical information Publisher description Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5438 25 C64 2004. Place hold Add to cart (remove)
		IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz by Schultz, Don E Schultz, Heidi F [coaut.] Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York McGraw-Hill c2004 Online access: Contributor biographical information Publisher description Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S3595 2003. Place hold Add to cart (remove)
		The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher. by Smith, D. V. L. David Van Lloyd Fletcher, J. H Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chichester, West Sussex, Eng. New York Wiley c2004 Other title: Art and science of interpreting market research evidence Online access: TABLA DE CONTENIDO: HACER CLIC AQUÍ PARA VER EL SITIO WEB Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .2 S558 2004. Place hold Add to cart (remove)
		How customers think : essential insights into the mind of the market by Zaltman, Gerald Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Massachusetts Harvard Business School Press c2003 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 32 Z35. Place hold Add to cart (remove)
		Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler by Andreasen, Alan R, 1934- Kotler, Philip [coaut.] Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, New Jersey Prentice Hall c2003 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 A622 2003. Place hold Add to cart (remove)

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