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El Gran giro de la Mercadotecnia : la era del individuo y cómo beneficiarse con ella by
  • Rapp, Stan
  • Collins, Tom; couat
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 R36.

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Mercadotecnia en acción: lecturas y casos by
  • Forman, Andrew M
  • Cravens, David W., coaut
  • González Ruíz, Angel Carlos [tr.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Addison Wesley Iberoamericana, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 F6618.

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Marketing directo con sentido común by
  • Bird, Drayton
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Díaz de Santos, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 B571.

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Gestión eficaz del database marketing : un enfoque actualizado de la gestión integral del marketing a partir de bases de datos by
  • Shaw, Robert
  • Stone, Merlin, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Díaz de Santos, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 125 S418.

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Marketing competitivo : un enfoque estratégico by
  • O'Shaughnessy, John
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid, España : Díaz de Santos, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 O7418.

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Manual del consultor : guía completa para lograr el éxito como consultor / Thomas L. Greenbaum. by
  • Greenbaum, Thomas L
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid Díaz de Santos 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 C6 G7418 1991.

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Tácticas de guerrilla aplicadas al mercadeo / Jay Conrad Levinson ; traducción de Adriana de Hassan by
  • Conrad Levinson, Jay
  • Hassan, Adriana de [tr.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Colombia : Norma, 1990
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 3 C658.

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Errores en el marketing / Robert F. Hartley ; traducción de Alejandro Pareja Rodriguez by
  • Hartley, Robert F, 1927-
  • Pareja Rodriguez, Alejandro [tr.]
Series: Exito
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Paraninfo, 1990
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 1 H378.

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Factoring y franchising : nuevas técnicas de dominio de los mercados exteriores / Modesto Bescos Torres by
  • Bescos Torres, Modesto
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Pirámide, 1990
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 B48.

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Mercadotecnia directa integrada : técnicas y estrategias para el éxito / Ernán Román by
  • Román, Ernán
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1990
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 126 R65.

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