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Selling the invisible : a field guide to modern marketing by
  • Beckwith, Harry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, Estados Unidos : Warner Books, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 9980 5 B425.

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Examen de las políticas agrícolas de México : políticas nacionales y comercio agrícola by
  • Organización para la Cooperación y Desarrollo Económicos
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: París, Francia : OCDE, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 1793 E93.

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El Senior Marketing : vender y comunicar en el mercado de personas mayores de 50 años by
  • Tréguer, Jean-Paul
Series: Colec. Creación y desarrollo empresarial
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Alfaomega, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .35 T7418.

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Nuevos productos : cómo organizar la búsqueda de ideas en la empresa y desarrollar y lanzar un nuevo producto al mercado sin riesgo / José María Ferré Trenzano, Jordi Ferré Nadal by
  • Ferré Trenzano, José María
  • Ferré Nadal, Jordi
Series: Guías prácticas de marketing. Prontuarios y check lists
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España Díaz de Santos 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 153 F47, ...

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Marketing by
  • Lamb, Charles W
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : South-Western, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L35.

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Marketing by
  • Lamb, Charles W
  • Hair, Joseph F., coaut
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : South-Western, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L35.

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Márketing político : un análisis del intercambio político by
  • Luque, Teodoro
  • Martín Armario, Enrique, pról
Series: Ariel Economía
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona, España : Ariel, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 1 L8.

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Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez. by
  • Stanton, William J
  • Etzel, Michael J [coaut.]
  • Walker, Bruce J [coaut.]
  • Rosas Sánchez, Rosa María [trad.]
Edition: 10a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México McGraw-Hill Interamericana c1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S745 1996.

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Network marketing : el negocio con mayor protección al futuro by
  • Averill, Mary
  • Corkin, Bud, coaut
  • Garibay Bellono, Laura [tr.]
Series: 50 Minutos
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Grupo editorial Iberoamerica, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 126 A9418.

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Principios de marketing / Agueda Esteban Talaya, Jesús García de Madariaga Miranda, María José Narros González ... [et al.] by
  • Esteban Talaya, Agueda
  • García de Madariaga Miranda, Jesús
  • Narros González, María José
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid McGraw-Hill 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 P71, ...

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