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El poder de la promoción / Jeffrey Sussman ; tr. Ariadne Catalina Domínguez Reyes. by
  • Sussman, Jeffrey
  • Domínguez Reyes, Ariadne Catalina
Material type: Text Text; Literary form: Not fiction
Publication details: México Prentice Hall Hispanoamericana 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S8718.

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Mercadotecnia para hotelería y turismo by
  • Kotler, Philip
  • Bowen, John, coaut
  • Makens, James, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Prentice-Hall Hispanoamericana, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: TX 911 3 M3 K68.

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Marketing para empresas de diseño de proyectos : arquitectos, ingenieros, diseñadores / Roger L. Pickar. by
  • Pickar, Roger L
Series: GG. Proyecto & gestión
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona Gustavo Gili 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 122 P54, ...

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Técnica para el análisis comparativo de productos by
  • Rodríguez Morales, Luis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Universidad Iberoamericana, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: TS 171 R63.

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Creating internet entertainment by
  • Novak, Jeannie
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : John Wiley & Sons, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: TK 5105 888 N69.

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Introducción a la investigación de mercados : un nuevo enfoque by
  • López Altamirano, Alfredo
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Diana, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 2 L65.

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Marketing internacional : casos y ejercicios prácticos by
  • Churruca Nieto, Ana
  • Llamazares García Lomas, Olegario, coaut
  • Cerviño Fernández, Julio, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Pirámide, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 C487.

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Marketing : an analytical perspective by
  • Mudie, Peter
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gran Bretaña : Prentice-Hall, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M83.

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Investigación y análisis de mercado by
  • Lehmann, Donald R
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Continental, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 L44.

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Sight for sound : design & music mixes by
  • Walton, Roger, edit
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Hearst Books International, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NC 1833 U6 S53.

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