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How customers think : essential insights into the mind of the market by
  • Zaltman, Gerald
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Massachusetts Harvard Business School Press c2003
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 32 Z35.

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Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler by
  • Andreasen, Alan R, 1934-
  • Kotler, Philip [coaut.]
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey Prentice Hall c2003
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 A622 2003.

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El secreto de mercadotecnia más sabido del mundo : levante su negocio con la mercadotecnia de-boca-en-boca / Ivan R. Misner ; traducción: Raúl Fernández. by
  • Misner, Ivan R, 1956- [autor]
  • Fernández, Raúl [traductor]
Edition: Primera edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México Diana 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .122 M5818 2002.

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The idea of political marketing / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor by
  • O'Shaughnessy, Nicholas J, 1954-
  • Henneberg, Stephan C. M
Series: Praeger series in political communication
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Westport, Connecticut Praeger c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: JF 2112 C3 I34 2002.

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Services marketing : peple, technology, strategy / Christopher H. Lovelock by
  • Lovelock, Christopher H
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey Prentice Hall c2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L68 2001.

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Respuestas! : una guía completa del marketing directo efectivo by
  • Geller, Lois K
Series: Paidós empresa ; 62
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Paidós, 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 G4518.

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Márketing directo Series: Colec. Biblioteca de diseño
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Gustavo Gili : Rockport Publishers, 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 M3718.

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El plan de márketing : procedimiento, formularios, estrategia y técnica William A. Cohen. by
  • Cohen, William A, 1937- [autor]
Series: Biblioteca Empresarial : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España Deusto 1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 C7.

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