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Feedback : marketing directo e interactivo / Roger Ortuño Flamerich. by
  • Ortuño Flamerich, Roger
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Index Book c2009
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 126 O78 2009, ...

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Compradicción : verdades y mentiras de por qué las personas compran / Martin Lindstrom ; traducción Adriana de Hassan. by
  • Lindström, Martin, 1970-
  • Arías de Hassan, Adriana [traductor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Bogota Norma ©2009 [tercera reimpresión 2009]
Other title:
  • Compradicción (buy-ology)
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 .126 L5618 2013, ...

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Sensory evaluation : a practical handbook / Sarah E. Kemp, Tracey Hollowood, Joanne Hort. by
  • Kemp, Sarah E
  • Hollowood, Tracey [autor]
  • Hort, Joanne [autor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, U.K. Ames, Iowa Wiley-Blackwell 2009 [Reimpresión 2011]
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: QP 435 K44 2011, ...

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Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip [autor]
  • Keller, Kevin Lane, 1956- [autor]
Edition: Thirteenth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Pearson Prentice Hall ©2009
Online access:
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 K67 2009.

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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by
  • Simchi-Levi, David
  • Kaminsky, Philip
  • Simchi-Levi, Edith
Series: Mcgraw-Hill/Irwin series operations and decision sciences
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston McGraw-Hill/Irwin c2008
Online access:
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 7 S425 2008, ...

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Museum management and marketing / edited by Richard Sandell and Robert R. Janes. by
  • Sandell, Richard, 1967-
  • Janes, Robert R
Series: Leicester readers in museum studies
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London New York Routledge 2007
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: AM 121 M877 2007.

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Introduction to mobile communications : technology, services, markets / Tony Wakefield ... [et al.]. by
  • Wakefield, Tony
  • Informa (Firma) Informa Telecoms & Media
Series: Informa telecoms & media
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton Auerbach Publications c2007
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: TK 6570 M6 I68 2007.

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Marketing relacional : cree un plan de incentivos eficaz / Enrique Burgos García. by
  • Burgos García, Enrique
Series: Business Pocket
Material type: Text Text; Literary form: Not fiction
Publication details: Olerios (La Coruña) Netbiblo 2007
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .129 B87 2007, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

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Diseño : estrategia y gestión / Reinaldo J. Leiro. by
  • Leiro, Reinaldo J
Series: Biblioteca de diseño
Edition: Primera edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Buenos Aires Infinito 2006 [primera reimpresión 2008]
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: T 324 L457 2008.

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Marketing channels / Anne T. Coughlan ...[y otros] by
  • Anderson, Erin [coaut.]
  • Stern, Louis W [coaut.]
  • Coughlan, Anne T [coaut.]
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey Pearson Education Prentice Hall c2006
Online access:
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 129 M365 2006.

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