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Fotografía publicitaria by
  • Eguizábal, Raúl
Series: Colec. Signo e imagen ; 65
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona, España : Cátedra, 2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: TR 690 4 E38.

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Manual para elaborar un plan de mercadotecnia : un enfoque latinoamericano by
  • Fernández Valiñas, Ricardo
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : International Thomson, 2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 F474.

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Cómo crear un plan de marketing by
  • Westwood, John
Series: Colec. The sunday times. Nuevos emprendedores
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona, España : Gedisa, 2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 W46.

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Marketing internacional by
  • García-Sordo, Juan B
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 G372 2001.

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Promoción de ventas : estrategias mercadólogas de corto plazo by
  • Garza Gorostieta, Mario de la
Material type: Text Text; Literary form: Not fiction
Publication details: México CECSA Grupo Patria Cultural Tecnológico de Monterrey 2001 [3a Reimpresión, 2005]
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 G385 2001.

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Lo que se aprende en los mejores MBA / José Luis Alvarez...[et al.] ; coord. María Jesús Martínez by
  • Alvarez, José Luis
  • Amat, Joan Maria [coaut.]
  • Amat, Oriol [coaut.]
  • Jesús Martínez, María
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 30.28 L66.2001.

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Marketing eficaz.com : cómo integrar internet en su empresa para obtener más clientes y beneficios / pról. de Joost van Nispen by
  • Alet, Josep
  • Nispen, Joost van
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 30.37 A54.2001.

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Máster de marketing : todo cuanto hay que saber sobre el marketing estratégico, táctico y operativo by
  • Iniesta, Lorenzo
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.13 I55.

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Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; tr. de Angel Carlos González Ruiz by
  • Schiffman, Leon G
  • Lazar Kanuk, Leslie
  • González Ruiz, Angel Carlos
Series: Universitarios
Edition: 7a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México Pearson Educación c2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.32 S35.

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Manual del director comercial : dirigiendo equipos de venta by
  • Olmedo Alonso, José Angel
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, España Gestión 2000 2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 O55.2001.

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