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El impacto de Internet en la gestión empresarial by
  • Cronin, Mary J
Series: Nueva economía
Material type: Text Text; Literary form: Not fiction
Publication details: Bilbao Deusto c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5548.32 C7618.2002.

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Internet, comercio electrónico y plan de negocio / Jorge Blachs Ferrer, María Pilar López-Jurado González, Mariano Yagüez Insa by
  • Bachs Ferrer, Jorge
  • López-Jurado González, María Pilar
  • Yagüez Insa, Mariano
Material type: Text Text; Literary form: Not fiction
Publication details: Bilbao Deusto c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 30.37 B324.2002.

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Checklists claves para marketing directo : 99 checklists probadas para ahorrar tiempo, recortar gastos e incentivar la respuesta directa / John Stockwell, Henry Shaw by
  • Stockwell, John
  • Shaw, Henry
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 2002,c1994
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S8618.2002.

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La prepraración del plan de marketing : desde la fijación de objetivos y formulación de previsiones a la presentación y control del plan by
  • Parmerlee, David
Series: American Marketing Association
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 NTC Contemporary Publishing Group 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.13 P3818.2002.

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Marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel by
  • Lamb, Charles W
  • Hair, Joseph F
  • McDaniel, Carl
Edition: 6a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México International Thomson c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 L35 2002, ...

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El arte de vender con excelencia : un enfoque de calidad total / Larry A. McCloskey con la colaboración de Bryan Wirth by
  • McCloskey, Larry A
  • Wirth, Bryan
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, España Gestión 2000 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5438.25 M36.2002.

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e-Marketing by
  • Mayordomo, Juan Luis
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, España Gestión 2000 2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.12 M39.

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Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo ; traducción Cristina Belló, Isabel Villar by
  • Tellis, Gerard J
  • Redondo, Ignacio
  • Belló, Cristina
  • Villar, Isabel
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España Pearson Educación c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 T2718.1998.

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Estrategia de marketing / O.C. Ferrell, Michael D. Hartline, George H. Lucas by
  • Ferrell, O.C
  • Hartline, Michael D
  • Lucas, George H
Series: Económico-Administrativos
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México International Thomson c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 13 F4918 2002.

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Casos de marketing / Laura Fischer de la Vega, Jorge Espejo Callado by
  • Fischer de la Vega, Laura
  • Espejo Callado, Jorge
Material type: Text Text; Literary form: Not fiction
Publication details: México Pearson Educación c2002
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5410 F573.2002, ...

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