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Nuevos productos : cómo organizar la búsqueda de ideas en la empresa y desarrollar y lanzar un nuevo producto al mercado sin riesgo / José María Ferré Trenzano, Jordi Ferré Nadal by
  • Ferré Trenzano, José María
  • Ferré Nadal, Jordi
Series: Guías prácticas de marketing. Prontuarios y check lists
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España Díaz de Santos 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 153 F47, ...

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Integrated product and process design and development : the product realization process by
  • Magrab, Edward B
Series: Environmental and energy engineering series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, Florida CRC Press c1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: TS 170 M34 1997.

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El nuevo reto del marketing directo : estrategias y aplicaciones para las empresas que ganan / Chantal & Patrick Ochs by
  • Ochs, Chantal
  • Ochs, Patrick
Material type: Text Text; Literary form: Not fiction
Publication details: México Alfaomega c1995
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.13 O34.

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Ingeniería concurrente : un método para acortar los plazos, mejorar la calidad y reducir los costes by
  • Hartley, John R
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Massachusetts ; España : Productivity Press : TGP-Hoshin, 1994
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: TS 176 H37.

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Managing the new product development process by
  • Dolan, Robert J
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U.S.A. : Addison Wesley Iberoamericana, 1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 153 D65 1993.

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Innovación : la gerencia en el desarrollo de nuevos productos / Milton D. Rosenau ; traducción: Teresa Niño Torres. by
  • Rosenau, Milton D, 1931-
  • Niño Torres, Teresa
Series: Legis. Serie empresarial
Material type: Text Text; Literary form: Not fiction
Publication details: Bogotá, Colombia Legis c1988 [2a Reimp. 1990]
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 N4 R518.

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New venture analysis : research, planning, and finance / Dennis R. Costello. by
  • Costello, Dennis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, Ill. Dow Jones-Irwin c1985
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .153 C67 1985.

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