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Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater by
  • Mohr, Jakki
  • Sengupta, Sanjit
  • Slater, Stanley F
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey Pearson Education Prentice Hall c2005
Online access:
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HC 79 H53 M64.2005.

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Los diez pecados capitales del marketing : indicios y soluciones by
  • Kotler, Philip
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España Gestión 2000 2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.13 K6718.2004.

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La batalla en el punto de venta : tácticas para distribuidores y fabricantes / Judith Corstjens y Marcel Corstjens by
  • Corstjens, Judy
  • Corstjens, Marcel
Material type: Text Text; Literary form: Not fiction
Publication details: Bilbao, España Deusto c2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.122 C6718.

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Mercado y democracia : la política en la era moderna by
  • Valdez Zepeda, Andrés
Material type: Text Text; Literary form: Not fiction
Publication details: México Instituto Estatal Electoral de Chihuahua 2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: JF 2112 C3 V353 2005.

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Fashion : from concept to consumer by
  • Frings, Gini Stephens
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey Pearson Education Prentice Hall c2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: TT 518 F74 2005.

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Conseguir puntos / Clive Humby y Terry Hunt ; con la colaboración de Tim Phillips by
  • Humby, Clive
  • Hunt, Terry
  • Phillips, Tim
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 2005, c2003
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 525 H8618 2004.

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Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David A. Aaker ; prólogo de Roberto Álvarez del Blanco
Material type: Text Text; Literary form: Not fiction
Publication details: España Gestión 2000 2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 B7 A3818 2005.

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Investigación de mercados / Carl McDaniel, Roger Gates ; rev. técnica Carlos Mondragón by
  • McDaniel, Carl
  • Gates, Roger [coaut.]
  • Mondragón, Carlos [rev. técnica]
Edition: 6a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México International Thomson c2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 2 M23, ...

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Rebelarse vende : el negocio de la contracultura / Joseph Heath, Andrew Potter ; traducción de Gabriela Bustelo by
  • Heath, Joseph
  • Potter, Andrew
  • Bustelo, Gabriela
Series: Pensamiento
Material type: Text Text; Literary form: Not fiction
Publication details: México Santillana Taurus 2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HC 79 C6 H4318.

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Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. by
  • Churchill, Gilbert A
  • Iacobucci, Dawn
Edition: 9th ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Mason, Ohio Thomson South-Western c2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 2 C48 2005.

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