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La Publicidad by
  • Plas, Bernard de
Series: Qué sé? ; 70
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Oikos-Tau, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5821 P518 1986.

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Los Creadores de imagen, poder y persuasión en Madison Avenue by
  • Meyers, William, 1951-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona : Planeta, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5822 M48.

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Los 27 [i.e. veintisiete] errores más comunes en publicidad by
  • Benn, Alec
  • Cadenas, Margarita [tr.]
Series: Desarrollo gerencial
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Colombia : Norma, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 B428.

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La Publicidad en México by
  • Lorenzano, Luis
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Quinto Sol, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HM 263 L67.

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Festival de la creatividad : tercer anuario de la creatividad Mexico-86
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México Pulso 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NK 3600 C74.

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Campaña para promocionar el Exconvento Sn. Miguel Huejotzingo by
  • Leal Avila, Lorena de Ma
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Puebla, México : s.n., 1986
Dissertation note: Tesis (Lic. en Artes Gráficas) UDLA. Puebla
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NC 1001 L4.

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La Comunicación de masas y la industria publicitaria by
  • Murdock, Graham
  • Janus, Noreene, coaut
  • Organización de las Naciones Unidas para la Educación, la Ciencia y la Cultura
Series: Estudios y documentos de comunicación social ; 97
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Francia ; México : UNESCO, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: P 90 M86.

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Introducción a la teoría de la publicidad by
  • Sánchez Guzmán, José Ramón
Series: Ciencias de la comunicación
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid : Tecnos, 1985
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5821 S25.

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Publicidad : su papel en la mercadotecnia moderna by
  • Dunn, Samuel Watson, 1918-
  • Escalona, Eduardo [tr.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : UTEHA, 1985
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5823 D78, ...

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El Publicista : testimonios y mensajes by
  • Ferrer Rodríguez, Eulalio
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Trillas, 1985
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5827 F47.

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