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		Los diez pecados capitales del marketing : indicios y soluciones by Kotler, Philip Material type: Text; Literary form: Not fiction Publication details: Madrid, España Gestión 2000 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415.13 K6718.2004. Place hold Add to cart (remove)
		Mercado y democracia : la política en la era moderna by Valdez Zepeda, Andrés Material type: Text; Literary form: Not fiction Publication details: México Instituto Estatal Electoral de Chihuahua 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: JF 2112 C3 V353 2005. Place hold Add to cart (remove)
		Conseguir puntos / Clive Humby y Terry Hunt ; con la colaboración de Tim Phillips by Humby, Clive Hunt, Terry Phillips, Tim Material type: Text; Literary form: Not fiction Publication details: Barcelona Gestión 2000 2005, c2003 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 525 H8618 2004. Place hold Add to cart (remove)
		Estrategia de la cartera de marcas : crear relevancia, diferenciación, energía, apalancamiento y claridad / David A. Aaker ; prólogo de Roberto Álvarez del Blanco Material type: Text; Literary form: Not fiction Publication details: España Gestión 2000 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 69 B7 A3818 2005. Place hold Add to cart (remove)
		Rebelarse vende : el negocio de la contracultura / Joseph Heath, Andrew Potter ; traducción de Gabriela Bustelo by Heath, Joseph Potter, Andrew Bustelo, Gabriela Series: Pensamiento Material type: Text; Literary form: Not fiction Publication details: México Santillana Taurus 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HC 79 C6 H4318. Place hold Add to cart (remove)
		Gestión, dirección y estrategia de productos / Francisco Serrano Gómez, César Serrano Domínguez. by Serrano Gómez, Francisco Serrano Domínguez, César Series: Libros profesionales de empresa Material type: Text; Literary form: Not fiction Publication details: Madrid, España ESIC 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 15 S47. Place hold Add to cart (remove)
		La comunicación en el punto de venta : estrategias de comunicación en el comercio real y on-line / Inmaculada José Martínez Martínez. by Martínez Martínez, Inmaculada José Series: ; Libros profesionales de empresa Material type: Text; Literary form: Not fiction Publication details: Madrid ESIC 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M377. Place hold Add to cart (remove)
		La era del consumo / Luis Enrique Alonso. by Alonso, Luis Enrique Material type: Text; Literary form: Not fiction Publication details: Madrid Siglo XXI 2005 [1a Reimp. 2006] Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5414 A56 2006, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1). Place hold Add to cart (remove)
		La estrategia según Trout : capturar mentes para conquistar mercados / Jack Trout ; Raúl Peralba coautor de la versión española. by Trout, Jack Peralba, Raúl [autor] Material type: Text; Literary form: Not fiction Language: Spanish Original language: English Publication details: Madrid McGraw-Hill 2005 Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 T7618 2005. Place hold Add to cart (remove)
		Promoción de ventas : estrategias mercadólogas de corto plazo by Garza Gorostieta, Mario de la Material type: Text; Literary form: Not fiction Publication details: México CECSA Grupo Patria Cultural Tecnológico de Monterrey 2001 [3a Reimpresión, 2005] Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 G385 2001. Place hold Add to cart (remove)