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Posicionamiento : el concepto que ha revolucionado la comunicacion publicitaria y la mercadotecnia by
  • Ries, Al
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1988
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5827 2 R54, ...

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Introducción a la publicidad / Arthur Judson Brewster, Herbert Hall Palmer, Robert G. Ingraham ; traduccion de Walls Vasseur by
  • Hall Palmer, Herbert, coaut
  • Ingraham, Robert G., coaut
  • Vasseur Walls, Alfonso [tr.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : CECSA, 1987
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5814 J818.

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Festival de la creatividad
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Pulso editorial, 1987
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 58O2 F47.

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La Historia de los anuncios por palabras by
  • Ferrer Rodríguez, Eulalio
  • Moles, Abraham A., pról
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Eds. de Comunicación, 1987
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5811 F47.

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Design for desktop publishing: a guide to layout and typography on the personal computer by
  • Miles, John, 1931-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Alemania : Chronicle Books, 1987
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: Z 286 D47 M55.

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Ideología y medios de comunicación : la publicidad y los niños / Maria Luisa Balaguer Callejón. by
  • Balaguer Callejón, Maria Luisa [autor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España Diputación provincial de Malaga 1987
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HQ 784 M3 B35.

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Casi todo lo que sé de publicidad / Joaquín Lorente by
  • Lorente, Joaquín, 1943-
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona : Folio, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5813 58 L67 1986, ...

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Guía completa de la publicidad by
  • Douglas, Torín
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Hermann Blume, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HM 263 D618.

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Publicidad by
  • Antrim, William H
Series: Curso práctico de mercadotecnia Mc Graw-Hill ; 2
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 C82 1986.

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Teoría y problemas de publicidad by
  • Holtje, Herbert F
  • Sabogal Sabogal, Narciso [tr.]
  • Villamizar Herrera, Jesús [tr.]
Series: Serie Schaum
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5821 H6348.

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