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La Publicidad en televisión : estilos, slogans, promociones, inversiones by
  • Ortega Martínez, Enrique
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Mundi-Prensa, 1992
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 6146 T42 O77.

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Imagen corporativa del Hospital para el Niño Poblano by
  • Benítez E., Selene I., coaut
  • Franco Z., Ma. del Rosario, coaut
  • González Ch., Mirian G., coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Puebla, México : s.n., 1992
Dissertation note: Tesis (Lic. en Diseño Gráfico) UDLA.Puebla
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NC 1001 I53.

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Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia by
  • Ries, Al
  • Trout, Jack, coaut
Edition: 2a ed.. rev. y aum
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1992
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5827 2 R54 1992, ...

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De la lucha de clases a la lucha de frases : de la propaganda a la publicidad by
  • Ferrer Rodríguez, Eulalia
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España El País Aguilar c1992
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 F47.

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Grandes ventas en espacios pequeños / Norman King ; traducción de Rafael Quijano by
  • King, Norman, 1926-
  • Quijano, Rafael [tr.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Diana, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 6141 K558.

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Desktop publishing by design : Aldus Pagemaker edition by
  • Shushan, Ronnie
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U.S.A. : Microsoft press, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: Z 286 D47 S59.

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El Márketing directo personalizado a distancia: técnicas, objetivos y estrategias by
  • Corrons Prieto, Luis
Series: Biblioteca Empresaria : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Deusto, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 C6.

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La Distribución comercial by
  • Lawrence, Arthur
Series: Biblioteca Empresarial : Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Deusto, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M3744 L3.

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Estrategia y manipulación del lenguaje by
  • Vázquez, Ignacio
  • Aldea, Santiago, coaut
Series: Imagen y comunicación ; 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Universidad de Zaragoza, 1991
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5821 V39.

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Los creadores de imagen : poder y persuasión en Madison Avenue by
  • Meyers, William, 1951-
Series: Sociedad económica
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Ariel c1991 (1a Reimpresión, 1994)
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5822 M484.

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