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World's best creative displays by
  • Cantadori, Giorgio
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Italia : Happy Books, 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NC 998 5 C35.

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Erotismo y violencia en la publicidad by
  • Ferrer Roselló, Clemente
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Edimarco, 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5827 F477.

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The Milk mustache book : a behind-the-scenes look at America's favorite advertising campaign by
  • Schulberg, Jay
  • Hogya, Bernie, coaut
  • Taibi, Sal, coaut
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Estados Unidos : Ballantine Books, 1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 6161 M53 S24.

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The style engine : spectacle, identity, design, and business : how the fashion industry uses style to create wealth / edited by Giannino Malossi ; designed by Italo Lupi with Silvia Kihlgren. by
  • Malossi, Giannino [edit.]
  • Lupi, Italo
  • Kihlgren, Silvia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. Monacelli Press c1998
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 6116 C44 S78.

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Mercadotecnia de servicios by
  • Lovelock, Christopher H
Edition: 3a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : Prentice-Hall : Pearson Educación : Addison Wesley, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 122 L684 1997.

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Lenguaje publicitario : hacia un estudio del lenguaje en los medios by
  • Benavides Delgado, Juan
Series: Ciencias de la información. Publicidad y relaciones públicas ; 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid, España : Síntesis, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5827 B45.

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Vendedores de imagen : los retos de los nuevos gabinetes de comunicación by
  • Alvarez, Tomás, 1948-
  • Caballero, Mercedes, coaut
Series: Papeles de comunicación ; 18
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Barcelona, España : Paidós, 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HM 263 A59 1997.

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Successful fundraising for arts and cultural organizations / Karen Brooks Hopkins, Carolyn Stolper Friedman. by
  • Hopkins, Karen Brooks
  • Friedman, Carolyn Stolper
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Phoenix, Ariz Oryx Press 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: NX 765 S78 1997.

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Semiótica de la publicidad : narración y discurso by
  • Sánchez Corral, Luis
Series: Ciencias de la información. Publicidad y relaciones públicas 3
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España Síntesis 1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5827 S367.

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Palabras para vender, palabras para soñar : introducción a la redacción publicitaria by
  • Rey, Juan
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: España : Paidós, 1996
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5823 R49.

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