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Social media : metricas y análisis / John Lovet ; [traductor, Leire Amigo Fernández] by
  • Lovett, John [autor]
  • Lovett, John. Social media metrics secrets : do what you never thought possible with social media metrics
  • Amigo Fernández, Leire [traductor]
Series: Social business
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Madrid Anaya Multimedia 2012
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HM 742 L68 2012.

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Todo lo que hay que saber de : comunidades virtuales y redes sociales / [José Antonio Gallego Vázquez]. by
  • Gallego Vázquez, José Antonio [autor]
Series: Todo lo que hay que saber de negocios online ; 5
Edition: 1a. edición: mayo 2012
Material type: Text Text; Literary form: Not fiction
Publication details: Valencia Wolters Kluwer España 2012 ©2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HM 742 G35 2012.

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The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges / Sandra M. Bates. by
  • Bates, Sandra M
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill ©2012
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .1255 B384 2012.

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Marketing agropecuario / Samuel Antonio Vargas Vargas. by
  • Vargas Vargas, Samuel Antonio [autor]
Edition: Primera edición
Material type: Text Text; Literary form: Not fiction
Publication details: México Trillas 2012
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 9000 .5 V37 2012.

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Estrategias de marketing : un enfoque basado en el proceso de dirección / José Luis Munuera Alemán, Ana Isabel Rodríguez Escudero. by
  • Munuera Alemán, José Luis [autor]
  • Rodríguez Escudero, Ana Isabel [autor]
Series: Libros profesionales de empresa
Edition: 2a Edición
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid ESIC 2012 [3a Reimpresión 2016]
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 M845 2016.

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Administración de servicios : estrategias para la creación de valor en el nuevo paradigma de los negocios / Christopher Lovelock, Javier Reynoso, Guillermo D\2019Andrea, Luis Huete, Jochen Wirtz ; traducción, Miguel Ángel Sánchez Carrión, Pilar Mascaró Sacristán, Jaime Gómez Mont Araiza ; colaboración técnica, Karla Verónica Cabrera Martínez. by
  • Lovelock, Christopher H [autor]
  • Sánchez Carrión, Miguel Angel [traductor]
  • Mascaró Sacristán, Pilar [traductor]
  • Cabrera Martínez, Karla Verónica [editor]
  • Gómez Mont Araiza, Jaime [traductor]
  • Reynoso, Javier [autor]
  • D'Andrea, Guillermo [autor]
  • Huete, Luis [autor]
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México Pearson Educación de México 2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .122 S4718 2011, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

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La esencia de la estrategia de marketing : la estrategia a partir del consumidor / Ricardo Homs. by
  • Homs Quiroga, Ricardo
Material type: Text Text; Literary form: Not fiction
Publication details: México Cengage Learning ©2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .13 H65 2011, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

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El final del marketing que conocemos / Sergio Zyman ; traduccion Isabel Ferrer. by
  • Zyman, Sergio [autor]
  • Ferrer, Isabel [traductor]
Edition: 2a edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Buenos Aires ; México Granica 2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 Z9518 2011, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

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Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers by
  • Peppers, Don
  • Rogers, Martha
Material type: Text Text; Literary form: Not fiction
Publication details: Hoboken, New Jersey John Wiley & Sons c2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .5 P458 2011, ...

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Marketing [grabación digital] : construyendo marcas poderosas by
  • Kotler, Philip - [Entrevistas]
  • Fogg, B.J - [Entrevistas]
  • Roberts, Kevin - [Entrevistas]
  • World of Business Ideas (Estados Unidos)
Material type: Film Film; Type of visual material: videorecording ; Audience: Adult;
Publication details: México WOBI 2011
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: 1524, ...

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