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El Comportamiento humano en el trabajo : comportamiento organizacional by
  • Davis, Keith, 1918-
  • Newstrom, John W., coaut
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1988
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 6971 D388 1988.

Introducción a la administración y organización de empresas : teoría y 410 [i.e. cuatrocientos diez] problemas resueltos by
  • Lerner, Joel J
Series: Serie Schaum
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1984
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5351 L458, ...

Investigación de mercados by
  • Harris, Earl Edward, 1931-
  • Corona Rodríguez de Contín, Hortensia, trad
Series: Curso práctico de mercadotecnia Mc Graw-Hill ; 1
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1985
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 C8 1985.

Publicidad by
  • Antrim, William H
Series: Curso práctico de mercadotecnia Mc Graw-Hill ; 2
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 C82 1986.

La Comunicación en la mercadotecnia by
  • Rowe, Kenneth L
  • Zavotsky E., Ma. Elena [tr.]
Series: Curso práctico de mercadotecnia Mc Graw-Hill ; 3
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1986
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 C8 3.

Técnicas básicas de venta by
  • Ernest, John W, 1914-
Series: Curso práctico de mercadotecnia Mc Graw-Hill ; 5
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1983
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 C85 1983.

El Vendedor creativo, by
  • Ernest, John W, 1914-
  • Contin Sanz, Agustín [tr.]
Series: Curso práctico de mercadotecnia Mc Graw-Hill ; 6
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México : McGraw-Hill, 1983
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 C86 1983.

Matemáticas en la mercadotecnia by
  • Logan, William B
  • Freeman, Maz Herbert, 1907- [autor]
  • Díaz Mata, Alfredo [traductor]
Series: Curso práctico de mercadotecnia Mc Graw-Hill ; 7
Edition: 2a ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: México McGraw-Hill 1983
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 C87 1983.

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