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La estrategia según Trout : capturar mentes para conquistar mercados / Jack Trout ; Raúl Peralba coautor de la versión española. by
  • Trout, Jack
  • Peralba, Raúl [autor]
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Madrid McGraw-Hill 2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .13 T7618 2005.

The art of the start : the time-tested, battle-hardened guide for anyone starting anything / Guy Kawasaki. by
  • Kawasaki, Guy, 1954-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio 2004
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 62 .5 K38 2004.

IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz by
  • Schultz, Don E
  • Schultz, Heidi F [coaut.]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York McGraw-Hill c2004
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 S3595 2003.

Lecciones de microeconomía para microempresas / Alejandro Mungaray Lagarda, Martín Ramírez Urquidy, coordinadores. by
  • Mungaray Lagarda, Alejandro
  • Ramírez Urquidy, Martín
Series: Conocer para decidir | Las ciencias sociales. Segunda década
Material type: Text Text; Literary form: Not fiction
Publication details: México Cámara de Diputados, LIX Legislatura Universidad Autónoma de Baja California Miguel Ángel Porrúa c2004
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 2341 L39 2004.

Todo lo que sé de los negocios lo aprendí jugando al Monopoly : ejecutivos de éxito revelan lecciones estratégicas scadas del mejor juego de sobremesa del mundo by
  • Axelrod, Alan
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona Gestión 2000 2003
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 30.28 A9718.2003.

IBM y el holocausto : la alianza estratégica entre la Alemania nazi y la más poderosa corporación norteamericana by
  • Black, Edwin
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Buenos Aires, Argentina : Atlántida, 2001
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 9696 2 U64 B5.

Anatomía de la persuasión / Norbert Aubuchon ; traducción Rosa María Rosas Sánchez. by
  • Aubuchon, Norbert
  • Rosas Sánchez, Rosa María [traductor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México McGraw-Hill Interamericana ©1999
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 58 .6 A8318 1999.

International marketing / Philip R. Cateora, John L. Graham. by
  • Cateora, Philip R
  • Graham, John L
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin/McGraw-Hill c1999
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 1009 5 C358 1999.

Management on the World Wide Web / Cynthia B. Leshin. by
  • Leshin, Cynthia B [autor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Prentice Hall c1997
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HD 30 .37 L48 1997.

The paradox of success : when winning at work means losing at life : a book of renewal for leaders / by John R. O'Neil. by
  • O'Neil, John R, 1931- [autor]
Series: Business/Psychology
Edition: First trade paperback edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Putnam Publishing Group : Penguin Putnam Inc., 1994Copyright date: ©1993
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: BF 637 S8 O54.

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