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Go logo! : a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato. by
  • Cato, Mac
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beverly Rockport c2010
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 .1255 C38 2010, ...

Tendencias : qué son, cómo identificarlas, en qué fijarnos, cómo leerlas / Martin Raymond ; traductora: Alicia Martínez Yuste. by
  • Raymond, Martin, 1961- [autor]
  • Martínez Yuste, Alicia [traductor]
Edition: Primera edición
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Barcelona Promopress 2010 ©2010
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .32 R3918 2010.

Consumption and everyday life / Mark Paterson. by
  • Paterson, Mark, 1972- [autor]
Series: New sociology series
Edition: 1st edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2006, [Reprinted, 2010]
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .32 P37 2010.

Compradicción : verdades y mentiras de por qué las personas compran / Martin Lindstrom ; traducción Adriana de Hassan. by
  • Lindström, Martin, 1970-
  • Arías de Hassan, Adriana [traductor]
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Bogota Norma ©2009 [tercera reimpresión 2009]
Other title:
  • Compradicción (buy-ology)
Availability: Items available for loan: Biblioteca Pedro Arrupe (3)Call number: HF 5415 .126 L5618 2013, ...

Los personajes como instrumentos de influencia en las decisiones de compra en los jóvenes [archivo de computadora]. by
  • Morales Cobos, Xenia Elizabeth
  • Universidad Iberoamericana Puebla Departamento Económico-Administrativo
Material type: Computer file Computer file; Format: electronic
Publication details: México UIA 2008
Dissertation note: Tesis : Tesina (Lic. en Mercadotecnia) UIA Puebla.
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: X5 M08 8052.

Comportamiento del consumidor / Michael R. Solomon ; traducción Leticia Esther Pinda Ayala ; revisión técnica Julieta Mercado González, Sofía Esqueda. by
  • Solomon, Michael R
  • Pineda Ayala, Leticia Esther [tr.]
  • Mercado González, Julieta [colab.]
  • Esqueda, Sofía [colab.]
Edition: 7a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México Pearson Educación Prentice Hall 2008
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HF 5415 .32 S618 2008. Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (2).

Conducta real del consumidor y marketing efectivo / Ildefonso Grande. by
  • Grande Esteban, Ildefonso, 1954-
Series: Libros profesionales de empresa
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid, España ESIC 2006
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415 32 G727 2006, ...

Comportamiento del consumidor y estrategia de marketing / J. Paul Peter, Jerry C. Olson ; traducción, Jorge Luis Blanco y Correa Magallanes ; revisión técnica: Yasmín López Taymani, Jean Domete Nicolesco. by
  • Peter, J. Paul
  • Olson, Jerry C [autor]
  • Blanco y Correa Magallanes, Jorge Luis [traductor]
  • López Taymani, Yasmín [editor]
  • Domete Nicolesco, Jean [editor]
Edition: 7a ed.
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: México McGraw Hill Interamericana 2006
Other title:
  • Consumer behavior and marketing strategy.
Availability: Items available for loan: Biblioteca Pedro Arrupe (2)Call number: HF 5415.3 P47 C618 2006, ... Not available: Biblioteca Pedro Arrupe: Estanteria cerrada (1).

Análisis del comportamiento del consumidor de agua purificada en Puebla para conocer los principales factores en su decisión de compra [archivo de computadora] by
  • López Espejel, Pedro
  • Universidad Iberoamericana Puebla Departamento Económico-Administrativo
Material type: Computer file Computer file; Format: electronic
Publication details: Puebla, México 2005
Dissertation note: Tesis (Lic. en Mercadotecnia) UIA Puebla
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: X5 M05 6445.

Microeconomía y conducta / Robert H. Frank ; traducción, Esther Rabasco, Luis Toharia. by
  • Frank, Robert H
  • Rabasco, María Esther
  • Toharia, Luis
Edition: 5a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid McGraw-Hill Interamericana c2005
Availability: Items available for loan: Biblioteca Pedro Arrupe (1)Call number: HB 171 5 F733 2005.

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