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Investigación de mercados / David A. Aaker, V. Kumar, George S. Day.

By: Contributor(s): Material type: TextTextPublication details: México Limusa c2001Edition: 4a edDescription: xiv, 776 p. il., tbs. 27 cmISBN:
  • 968185909X
Subject(s): LOC classification:
  • HF 5415 2 A148 2001
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 2 A148 2001 (Browse shelf(Opens below)) Available 077077

Incluye referencias bibliográficas e índice.

Traducción de: Marketing research.

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