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Marketing metrics : the manager's guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.

Contributor(s): Material type: TextTextSeries: Pearson business analytics seriesPublisher: Hoboken : Pearson Education, Inc., 2021Edition: Fourth editionDescription: 491 páginas : ilustraciones ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780136717133
Subject(s): LOC classification:
  • HF 5415 M3 2021
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 M3 2021 (Browse shelf(Opens below)) Available 160880

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