Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 0275989038
- 0275990044
- JK 2281 S49 2006
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | JK 2281 S49 2006 (Browse shelf(Opens below)) | Available | 073738 |
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JK 216 T677 Democracia made in USA : un modelo política en cuestión | JK 216 T75 1973 La democracia en América / | JK 2260 L33 1987 The American polity / | JK 2281 S49 2006 Campaign craft : the strategies, tactics, and art of political campaign management / | JK 2408 S35 1990 An Outline of american government | JK 2445 A8 F68.2001 Building the virtual state : information technology and institutional change | JK 254 L4 P3 Vida y muerte de Lenin |
Incluye referencias bibliográficas e índice.
Introduction: Consultant-centered campaigns -- The campaign plan -- The context of the race -- Demographic research : the theory of aggregate inference -- Candidate and opposition profiles : looking at the record -- Prior electoral targeting -- Polling : the focus of strategic vision -- General strategy -- Voter contact techniques -- Fundraising strategy and tactics -- Strategic communications -- News coverage -- Returning to the grassroots -- Conclusion: The future of political campaign organization.
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