Marketing research / David A. Aaker, V. Kumar, George S. Day
Material type:
TextPublication details: New York John Wiley & Sons c2004Edition: 8th edDescription: xvii, 774 p. il. 26 cmISBN: - 047123057X
- HF 5415 2 A34 2004
Contents:
The nature and scope of marketing research -- Data collection -- Data analysis -- Special topics in data analysis -- Applications.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 2 A34 2004 (Browse shelf(Opens below)) | Available | 071509 |
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| No cover image available | No cover image available | |||||||
| HF 5415.165 F47.2003 La promoción de ventas y el merchandising | HF 5415 2 A148 Investigación de mercados | HF 5415 2 A148 2001 Investigación de mercados / | HF 5415 2 A34 2004 Marketing research / | HF 5415 2 A58 Los Consumidores y los mercados | HF 5415 2 B4 2009 Introducción a la investigación de mercados : enfoque para América Latina / | HF 5415 2 B4 2009 Introducción a la investigación de mercados : enfoque para América Latina / |
Incluye referencias bibliográficas e índice.
The nature and scope of marketing research -- Data collection -- Data analysis -- Special topics in data analysis -- Applications.
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