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The moral dimension of marketing : essays on business ethics

By: Material type: TextTextPublication details: Chicago, Ill. American Marketing Association c2002Description: xii, 197 p. 23 cmISBN:
  • 087757300X
Subject(s): LOC classification:
  • HF 5414 D38.2002
Contents:
Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropiate marketing -- Final thougths.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5414 D38.2002 (Browse shelf(Opens below)) ej.1 Available 070874

Incluye referencias bibliográficas e índice.

Overview -- Targeting -- Products -- Pricing -- Promotion and advertising -- Distribution -- Privacy -- Inappropiate marketing -- Final thougths.

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