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Marketing global marketing / Masaaki Kotabe, Kristiaan Helsen

By: Contributor(s): Material type: TextTextPublication details: México Limusa c2002Description: 824 p. tbs. 25 cmISBN:
  • 9681857690
Subject(s): LOC classification:
  • HF 1416 K6718
Contents:
Globalización -- Entorno de la mercadotecnia global -- Desarrollo de una estrategia competitiva -- Desarrollo estratégico de mercadotecnia global.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 1416 K6718 (Browse shelf(Opens below)) ej.1 Available 069803

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Traducción de: Global marketing management

Globalización -- Entorno de la mercadotecnia global -- Desarrollo de una estrategia competitiva -- Desarrollo estratégico de mercadotecnia global.

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