Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe.
Material type: TextSeries: Económico-AdministrativosPublication details: México International Thomson c2001Edition: 2a edDescription: xxv, 600 p. il. 27 cmISBN:- 9789706860453
- 9706860452
- HF 5415 13 C9518
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 13 C9518 (Browse shelf(Opens below)) | Estanteria cerrada | 079168 | ||
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 13 C9518 (Browse shelf(Opens below)) | ej.2 | Available | 069317 | |
Préstamo | Biblioteca Pedro Arrupe | Acervo | HF 5415 13 C9518 (Browse shelf(Opens below)) | ej.3 | Available | 079167 |
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HF 5415 13 C6518 Cómo evaluar su publicidad | HF 5415 13 C74 Creatividad & marketing | HF 5415 13 C74 Creatividad & marketing | HF 5415 13 C9518 Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe. | HF 5415 13 C9518 Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe. | HF 5415 13 C9518 Administración de la mercadotecnia / Michael R. Czinkota, Masaaki Kotabe. | HF 5415 13 D32 Marketing management strategy and cases |
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