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Designing for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie.

By: Contributor(s): Material type: TextTextPublication details: New York Columbia Business School Pub., Columbia University Press c2011Description: xiii, 227 páginas ilustraciones 23 cmISBN:
  • 978-0-231-15838-1 (encuadernado en tela : papel alcalino)
  • 0231158386 (encuadernado en tela : papel alcalino)
  • 9780231527965 (ebook)
  • 0231527969 (ebook)
Subject(s): LOC classification:
  • HD 53 L543 2011
Contents:
The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.
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Incluye referencias bibliográficas.

The why and how of design thinking -- What is? -- What if? -- What wows? -- What works? -- Leading growth and innovation in Your organization.

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