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La estrategia del océano azul : cómo desarrollar un nuevo mercado donde la competencia no tiene ninguna importancia / W. Chan Kim, Renée Mauborgne ; traducción Adriana de Hassan.

By: Contributor(s): Material type: TextTextPublication details: Bogotá, Colombia Norma 2005Description: xii, 332 p. tbs. 23 cmISBN:
  • 9580488398
Subject(s): LOC classification:
  • HF 5415 153 K53 2005
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 153 K53 2005 (Browse shelf(Opens below)) Available 076853
Préstamo Biblioteca Pedro Arrupe Acervo HF 5415 153 K53 2005 (Browse shelf(Opens below)) ej.2 Estanteria cerrada 080635

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Traducción de: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant.

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