Comportamiento del consumidor: repercusiones en la estrategia de marketing

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Material type: Text

TextPublication details: Wilmington, Delaware : Addison Wesley Iberoamericana, 1994Description: 683 p. : il. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Préstamo	Biblioteca Pedro Arrupe	Acervo	HF 5415 33 U6 H38 (Browse shelf(Opens below))	Ej. 1	Available		031336

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Previous	HF 5415.32 S35.2004 Consumer behavior /	HF 5415 32 Z35 How customers think : essential insights into the mind of the market	HF 5415 33 M55 Ir de compras : una teoría	HF 5415 33 U6 H38 Comportamiento del consumidor: repercusiones en la estrategia de marketing	HF 5415 335 H39 1998 Measuring customer satisfaction : survey design, use, and statistical analysis methods	HF 5415 335 H3918 2009 Cómo medir la satisfacción del cliente : diseño de encuestas, uso y métodos de análisis estadístico /	HF 5415 335 V38 1997 Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs	Next

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